Books to Build Business Skills
Improve your communication and presentation skills
Getting a Squirrel to Focus
What can achieve a 23,900% increase in the attention span of a squirrel? An acorn! As listeners, our attention spans are more like a squirrel’s than you might think. In this book Dr. Patricia Scott will explain how these message ingredients make your message an acorn for your listeners.
A – Audience
C – Credibility
O – Order
R – Remember me
N – Need to connect
Following this easy to use recipe, you can apply this time-tested persuasive strategy to any presentation, sales call, conversation, interview or negotiation.
Who are the squirrels in your life? Can you get your squirrel to focus?
Getting a Squirrel to Focus on Presentations
Are you tired of getting that glazed over look from your audience? Do they seem easily distracted and not really engaged? This book provides a simple framework and toolbox to apply to any presentation. Often, you don’t get as much time to prepare a presentation as you would like.
The WALNUT Presentation Strategy™ provides a handy shortcut to guide you to the most important elements of a successful presentation.
W – What’s in it for me?
A – Align your perspective
L – Limit your scope
N – Navigate
U – Unleash your creativity
T – Take action
About the Author
Patricia Scott, Ph.D., is a world-renowned communication expert, national best selling author, and sought after international speaker.
For the past seven years, Dr. Scott has been a lecturer in the Communication Program at the Wharton School of the University of Pennsylvania. She has also lectured extensively for the Wharton MBA for Executives Program and the Wharton Executive Education Program at the Aresty Institute for Executive Education. Her academic work has been published in “Corporate Communications: An International Journal,” a peer reviewed journal published by Emerald publications.
Dr. Scott’s years of rigorous research coupled with over 20 years experience teaching to corporate clients such as, AstraZeneca, Johnson and Johnson, and Stryker ensures that her strategies support practical application that can be used in everyday situations.