Books to Build Business Skills

Improve your communication and presentation skills

Getting a Squirrel to Focus Book

Getting a Squirrel to Focus

What can achieve a 23,900% increase in the attention span of a squirrel? An acorn! As listeners, our attention spans are more like a squirrel’s than you might think. In this book Dr. Patricia Scott will explain how these message ingredients make your message an acorn for your listeners.

A – Audience
C – Credibility
O – Order
R – Remember me
N – Need to connect

Following this easy to use recipe, you can apply this time-tested persuasive strategy to any presentation, sales call, conversation, interview or negotiation.

Who are the squirrels in your life? Can you get your squirrel to focus?

Getting a Squirrel to Focus on Presentations Book

Getting a Squirrel to Focus on Presentations

Are you tired of getting that glazed over look from your audience? Do they seem easily distracted and not really engaged? This book provides a simple framework and toolbox to apply to any presentation. Often, you don’t get as much time to prepare a presentation as you would like.

The WALNUT Presentation Strategy™ provides a handy shortcut to guide you to the most important elements of a successful presentation.

W – What’s in it for me?
A – Align your perspective
L – Limit your scope
N – Navigate
U – Unleash your creativity
T – Take action